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Seth Aaron, 'Project Runway' Winner, Offers Peek at High-Fashion Collection Inspired by SolarWorld

Designer uses fashion to express appeal of 'our future solar power'

Solar is the new black first lookPORTLAND, Ore., Sept., 8 – In a solar spin on a fashion staple, television's 'Project Runway' Season 7 winner Seth Aaron Henderson today unveiled an angular, highly structured evocation of the little black dress. Seth Aaron's design provides a glimpse of a ground-breaking, high-fashion runway collection that will embody his interpretation of solar energy, technology and industry. The collection, featuring designs inspired by U.S. solar manufacturing pioneer SolarWorld, will debut at the world’s leading sustainable fashion event, Portland Fashion Week, running from Oct. 6 through 10.

In recent photography sessions in Portland, Seth Aaron directed modeling and photography of the all-black dress, paying tribute to SolarWorld's new, sleek, black high-performance solar panel. The outfit highlights the 'Solar Is the New Black' theme of this year's Portland Fashion Week, which will feature a runway composed of SolarWorld's black solar panels and the 'Seth Aaron SolarWorld Collection Presented by Portland Fashion Week.' Seth Aaron took inspiration from the Hillsboro, Ore., operations of SolarWorld, the largest and most experienced U.S. solar manufacturer.

Seth Aaron believes his designs are the first to go far beyond literal interpretations of solar power that have incorporated actual technology elements for show or use and artistically embrace what he called "our future solar power." By combining fashion with solar-technology design influences, Seth Aaron joins SolarWorld and Portland Fashion Week in making a statement that sustainability is fashionable.

"The first look really captures my first impression when we walked onto the floor of the SolarWorld factory," Seth Aaron said. "It's been interesting to see how one piece branches from the last. This will be a fun mix of fantasy and 'wearability', hardness and softness – pieces that take concept and costume and connect them with reality. It’s an artistic story about solar power and renewable energy. But, as it should be, it's a fashion story, a fashion collection."

The collection hits the runway on Oct. 9 at Portland Fashion Week, the nation’s first to offset its energy and water use with contributions of certificates for green, carbon-neutral energy as well as water savings. The eco-friendly production showcases the highest number of sustainable labels of any fashion week in the country, along with independent and fair-trade high-fashion designers.

Solar is the new black first look"This exciting collaboration between a fashion designer and a world-class solar tech company reflects our region's values -- sustainability and creativity -- and showcases our economic competitive advantages," said Portland Mayor Sam Adams.

Aside from Seth Aaron, two other 'Project Runway' alumni, Jonathan Peters and Jay Sario, also will present designs Oct. 9 at the show. All three designers are staging their first collections since their TV appearances, including Seth Aaron’s triumph this past Spring.

For more information on the inspiration behind the collection visit www.solarworld-usa.com/black. Updates will be posted weekly starting September 17th.

About Portland Fashion Week www.portlandfashionweek.net

On the runway since 2003, Portland Fashion Week is the second-longest running fashion week on the West Coast. In 2007, Portland Fashion Week became the first sustainable production of a fashion week in the world. It has been showcasing the collections of the upcoming season by the highest number of sustainable labels of any fashion week in the country, along with several independent and fair-trade high-fashion designers. Nationally and internationally known designers from North America, Europe and beyond present their exquisite collections in Portland Fashion Week. Portland Fashion Week is produced by PFW Productions LLC, a full-service events production and promotions company specializing in fashion. The Bonneville Environmental Foundation has provided BEF Water Restoration Certificates (TM) and Green-e Energy-certified BEF Renewable Energy Certificates generated from 100 percent clean, renewable energy for the energy and water used to produce Portland Fashion Week.

Media Contact

Chris Cone
Executive producer
Portland Fashion Week
PFW Productions LLC
1255 N.W. Ninth Ave., No. 211
Portland OR 97209
Mobile: 503 830-4107
tito@portlandfashionweek.net

SolarWorld Real Value

SolarWorld manufactures and sells solar power solutions and in doing so contributes to a cleaner energy supply worldwide. As the largest solar producer in the United States and Europe, SolarWorld employs about 3,200 people and carries out production in Hillsboro, Ore., and Freiberg and Arnstadt, Germany. From the raw material silicon to solar wafers, cells and panels, SolarWorld manages all stages of production ‒ including its own research and development. Through an international distribution network with locations in the United States, Europe, Singapore and South Africa, SolarWorld supplies customers all over the world. The company maintains high social standards at all locations across the globe and is committed to resource- and energy-efficient production. Headquartered in Bonn, Germany, SolarWorld was founded in 1998 and has been publically traded on the stock market since 1999. For more information, visit www.solarworld-usa.com.

Media Contact

Devon Cichoski
Media relations manager
SolarWorld Industries America
4650 Adohr Lane
Camarillo, CA 93012
Mobile: 805-377-2905
Office: 805-388-6388
devon.cichoski(at)solarworld-usa.com