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Portland Fashion Week, SolarWorld join in green fashion showcase

PORTLAND, Ore., June 29, 2010 – Models in the 2010 Portland Fashion Week in October will walk a runway composed of SolarWorld's chic, new, black high-performance solar panels, spotlighting sustainable development of two of the world's biggest industries – fashion and energy.

Portland Fashion Week, the nation's leading showcase of sustainable fashion designs and practices, will feature the solar runway in launching spring-summer 2011 collections of internationally known designers during its seventh annual event from Oct. 6 to 10, 2010, in Portland.

As an event sponsor, SolarWorld will celebrate production of the black monocrystalline photovoltaic module and completion of its module-assembly factory in nearby Hillsboro, Ore. At the U.S. headquarters site, the company is expanding all production phases: crystal growing, wafer cutting, cell conversion and module assembly.

"For the largest and most experienced U.S. solar manufacturer to join forces with Portland Fashion Week is a clear statement that sustainability is fashionable," said Prasenjit Tito Chowdhury, executive producer of Portland Fashion Week. "Sustainable fashion is a lifestyle choice, as is renewable energy."

"We share Portland Fashion Week's commitment to a sustainable lifestyle," said Kevin Kilkelly, president of SolarWorld California, SolarWorld U.S. sales and marketing arm. "We can continue to rely on resources and practices that can’t be sustained, or we can make better decisions. We invite Americans to do better – in style."

About Portland Fashion Week www.portlandfashionweek.net

On the runway since 2003, Portland Fashion Week is the second-longest running fashion week on the West Coast. In 2007, Portland Fashion Week became the first sustainable production of a fashion week in the world. It has been showcasing the collections of the upcoming season by the highest number of sustainable labels of any fashion week in the country, along with several independent and fair-trade high-fashion designers. Nationally and internationally known designers from North America, Europe and beyond present their exquisite collections in Portland Fashion Week. Portland Fashion Week is produced by PFW Productions LLC, a full-service events production and promotions company specializing in fashion. The Bonneville Environmental Foundation has provided BEF Water Restoration Certificates (TM) and Green-e Energy-certified BEF Renewable Energy Certificates generated from 100 percent clean, renewable energy for the energy and water used to produce Portland Fashion Week.

Prasenjit Tito Chowdhury

Prasenjit Tito Chowdhury 
Executive producer 
Portland Fashion Week. 
PFW Productions LLC. 
1255 N.W. Ninth Ave., No. 211 
Portland OR 97209 
Mobile: +1 503 756-1412 
tito(at)portlandfashionweek.net

SolarWorld Real Value

SolarWorld manufactures and sells solar power solutions and in doing so contributes to a cleaner energy supply worldwide. As the largest solar producer in the United States and Europe, SolarWorld employs about 3,200 people and carries out production in Hillsboro, Ore., and Freiberg and Arnstadt, Germany. From the raw material silicon to solar wafers, cells and panels, SolarWorld manages all stages of production ‒ including its own research and development. The company maintains high social standards at all locations across the globe and is committed to resource- and energy-efficient production. Headquartered in Bonn, Germany, SolarWorld was founded in 1998 and has been publicly traded on the stock market since 1999. For more information, visit www.solarworld-usa.com.

Media Contact

Devon Cichoski
Media relations manager
SolarWorld Industries America
4650 Adohr Lane
Camarillo, CA 93012
Mobile: 805-377-2905
Office: 805-388-6388
devon.cichoski(at)solarworld-usa.com