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SolarWorld hones sales advantages ahead of production ramp

Camarillo, Calif., April 7, 2010 – The SolarWorld group has installed new sales leadership and staff and implemented the market’s most robust performance assurances to position the sales operation for the company’s steep rise in U.S. manufacturing.

Kevin Kilkelly has rounded out his first quarter as president of the group’s sales and marketing operation for the Americas by creating additional green sales and sales-support jobs, enabling the company to further segment the U.S. market to speed growth of installation and distribution networks. Mr. Kilkelly also has adopted the strongest U.S. product protections.

Beginning with modules installed in 2010, SolarWorld is the first manufacturer to offer a linear performance guarantee for 25 years. Competitors offer staggered guarantees -- for instance, 90 percent of nominal output for 10 years, then 80 percent the next year onward. SolarWorld’s guarantee covers 97 percent the first year, then decreases only 0.7 percent each year thereafter.

In parallel, the company is offering a plus-sorting method to ensure customers receive the watts they expect. Every module is flash-tested to determine peak rated power, and the rating accounts for initial light-induced degradation. Based on this rating, SolarWorld, unlike competitors, delivers only modules that offer output greater than or equal to nameplate rated power. Factory flash reports accompany every order.

“As the nation’s pioneering leader in high-quality photovoltaic products, we must constantly innovate ways for our sales operation to keep pace with the ever-increasing performance and reliability of our products,” Mr. Kilkelly said. “These steps put us further ahead of the pack.”

SolarWorld, already the largest and most experienced U.S. manufacturer of solar power technology, is expanding its U.S. operations to 500 MW of annual production capacity this year.

SolarWorld Real Value

SolarWorld manufactures and sells solar power solutions and in doing so contributes to a cleaner energy supply worldwide. As the largest solar producer in the United States and Europe, SolarWorld employs about 3,200 people and carries out production in Hillsboro, Ore., and Freiberg and Arnstadt, Germany. From the raw material silicon to solar wafers, cells and panels, SolarWorld manages all stages of production ‒ including its own research and development. The company maintains high social standards at all locations across the globe and is committed to resource- and energy-efficient production. Headquartered in Bonn, Germany, SolarWorld was founded in 1998 and has been publicly traded on the stock market since 1999. For more information, visit

Media Contact

Devon Cichoski
Media relations manager
SolarWorld Industries America
4650 Adohr Lane
Camarillo, CA 93012
Mobile: 805-377-2905
Office: 805-388-6388