SolarWorld solar blog

Time to Fine Tune Your Lead Generation

Posted 14 January 2018 12:00 AM by Justin Dyke, Channel Marketing Specialist

Changing consumer habits forces businesses to regularly evaluate lead generation. Today, this requires a full-scale review of your business’ online footprint.

Fine-tuning lead generation for today’s consumer requires developing a website2 to properly represent your business and translate seamlessly to a mobile device. Now is the time to consider how social media and consumer reviews are helping or hurting your lead generation. Compare your online presence with your competition—would you do business with yourself? 

Build up your website for better lead generation

Consumers are shopping online3 like never before. Online holiday shopping increased 15 percent over last year and half of those purchases came from smartphones. Conversion rates for smartphone users are increasing, begging the question for solar installers—is your website ready?

Today’s consumers are sophisticated. Referred customers review your online footprint with equal value to the reference they received. A strong online presence will positively impact their readiness to do business. This social voice effect can generate sales with little cost or time commitment and should be part of any lead generation strategy.